Monday, October 8, 2012

Apple Maps-Fail


Users of Apple Maps show why the app's a disaster. Reactions to Apple’s apology for its uncharacteristically disastrous Apple Maps application have been generally warm, but those towards the culpable app continue to be not. 

The tech giant’s CEO Tim Cook said last Friday that he’s “extremely sorry” the attempt to displace Google Maps within its OS has “fell short” of a standard that has come to be expected of Apple.

Still, an open apology has done nothing to improve Apple Maps’ primary function – that of providing locations and directions. Netizens – including a Tumblr dedicated to the app’s failings – continue to share how the app is leaving them disorientated.

First stop: Ohio, spooking us all with a shadow of a clock tower but… the structure itself is nowhere to be found. 

A little up north, this horror image probably discourages people from flying to Toronto. Good luck to the Canadian city’s tourism receipts. People will probably just take the train. 
New York gives us a Roland Emmerich moment by melting away its iconic Brooklyn Bridge in this disaster scenario. The only crisis I'm sure of is happening in the Apple engineering department.
I may have no clue what the other words on this map mean, but I'm sure know Ukraine’s capital is Kyiv, not K-Y-L-V. 
On the same note, I may not know much about Chile, but if the folks at Punta Arenas build roads on water, I need to meet them. Now. 
In Dublin, Apple has irked an Irish minister after identifying a farm named Airfield as, well, an airport. Minister Alan Shatter is worried pilots may mistakenly land their planes on his constituency’s goats and cows. I'm worried if pilots use their iPhones at work. 
There are PR boo-boos, then there are, erm, self-inflicted bodyslams. I am quite sure there’s a store in the vicinity. 
Taking User-Generated Content to a whole new level. Wait a minute, shouldn’t the app be telling me what the place is?


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